New Car Protection on Imported Vehicles Part 2: Italy
New Car Delivery: How Your Imported Vehicle Travels from Italy to the US
We are back with Part 2 of our 3-part series on New Car Protection for imported vehicles. In this post we continue our exploration of new car delivery, discussing the journey that your new
Italian machine takes before it arrives at your doorstep, polished, detailed, and ready for its first drive. If you haven't read Part 1 of our series, check it out on our Blog here:
New Car Protection on Imported Vehicles Part 1: Germany (superiordetailer.com)

From the Italian Factory to US Shores
Italy is known for exporting a range of vehicles to the United States, including luxury and performance cars from brands like Ferrari and Lamborghini, as well as vehicles from other Italian manufacturers such as Fiat, Alfa Romeo, and Maserati. While we do see these latter makes in our shop, we namely see Lamborghinis and Ferraris. As such, this post focuses on those two specific vehicle makes.
Italian automobiles Lamborghini and Ferrari each begin their voyage, hand built, in Sant'Agata Bolognese and Maranello, Italy, respectively. These two iconic Italian luxury car manufacturers are well-known for producing high-performance sports cars and bringing them to the world since the 1930s. Both Ferrari and Lamborghini have become symbols of luxury, performance, and Italian automotive excellence. Their cars are coveted by car enthusiasts and collectors around the world, and each brand has its distinct personality and design philosophy.
Once these vehicles roll off the assembly line, they are prepared for their journey across the Atlantic. The United States imports thousands of Lamborghinis and Ferraris to various ports within the contiguous US per year. The following figures from
ImportGenius.com
show the top ports for each vehicle manufacturer.
When it comes to transporting Ferrari and Lamborghini vehicles from Italy to the United States, there are a few common methods used:
- Shipping by Sea: The most common method is transporting vehicles by sea using container ships or roll-on/roll-off (RoRo) vessels. The cars are typically loaded into containers or onto specialized car-carrying trailers and secured for the journey. Shipping containers can hold multiple vehicles, while RoRo vessels allow for direct loading and unloading of vehicles.
- Air Freight: In some cases, high-value or time-sensitive vehicles may be transported by air. Air freight offers a quicker transit time but is generally more expensive than sea transport. Cargo planes or chartered flights may be used to transport the vehicles from Italy to the United States.
- Ground Transportation: Once the vehicles arrive at the port in the United States, they are typically transported to their final destinations via road. Depending on the distance, the cars may be transported on car carriers or by specialized vehicle transport services.
It's important to note that the logistics and transportation details may vary depending on the specific circumstances and arrangements made by the manufacturers, importers, or individual buyers. The process may also involve customs clearance, documentation, and compliance with import regulations and requirements of both Italy and the United States.
As we mentioned in Part 1 of this series, many things can happen in the journey between factory to the Superior Detailer shop. This is one of the reasons many of our clients don't even drive their vehicles before having them sent to us for detailing and protection.
Transport also sometimes includes Steve and Kim personally picking up the vehicle from the local dealership. As show in the photo below, Superior Detailer transports a brand new Lamborghini Urus from dealership to the SD shop.

The Importance of New Car Protection
While specific details about the exact detailing and polishing processes at Ferrari and Lamborghini factories may not be publicly available, it is well known that both manufacturers prioritize exceptional craftsmanship and attention to detail in the production of their vehicles. These luxury car brands place great importance on achieving flawless finishes and delivering cars that showcase the highest levels of quality and aesthetics.
Specific to these and several other automotive luxury brands is the processes of hand finishing and paint correction. Ferrari and Lamborghini vehicles are often meticulously hand-finished by skilled craftsmen. Further, the paintwork of each vehicle undergoes extensive processes to achieve a flawless and mirror-like finish. Paint correction techniques, such as wet sanding and polishing, are often employed to remove imperfections and enhance the clarity and depth of the paint. All that said, when we see a brand new Ferrari or Lamborghini, they often display evidence of paint correction and sanding work done at the dealership without that final polish to achieve perfection.
This is why new car protection and auto detailing becomes crucial. When we talk about new car protection, here are some examples of some processes we employ:
- Full High-End Interior/Exterior Detail
- Paint Correction
- Paint Protection Film
- Ceramic Coating (Modesta Coatings)
- Interior and Wheel Protection
We have perfected the paint work on countless BRAND NEW Ferrari and Lamborghini models such as:
- Ferrari F8 Tributo
- Ferrari Roma
- Lamborghini Huracan
- Lamborghini Aventador
Not only does car detailing and protective measures enhance the aesthetic appeal of the vehicle, but they also provide several practical benefits. Auto detailing helps prevent further damage to the car’s exterior, increases the vehicle's overall value, and simplifies future maintenance. In essence, new car protection is an investment that pays dividends over the lifespan of the vehicle.
Auto Detailing at Superior Detailer
At Superior Detailer, we receive many vehicles directly from the dealerships. We meticulously handle each car, rectifying any factory- or transportation-induced blemishes and ensuring the cars are in pristine condition before their owners take possession.
In the world of auto detailing, the aim is always perfection. We strive to deliver this perfection to you, ensuring your brand-new Italian machine not only turns heads on the road but also maintains its beauty and value for the long haul.
This completes the journey of your new car delivery, a trip that spans thousands of miles, multiple modes of transport, and ends with the meticulous detailing process. Your Italian vehicle's voyage is a testament to the lengths we go to bring these engineering marvels from their birthplace to you, ensuring they remain flawless as they hit the Central Florida roads!
See you all out there!
The before and after shots below show the swirl marks in a brand new Lamborghini Aventador SVJ63. Our
Paint Correction
removes all factory defects like this and prepares the surface for
Paint Protection Film and
Modesta Coating applications.
This completes the journey of your new car delivery, a trip that spans thousands of miles, multiple modes of transport, and ends with the meticulous detailing process. Your German vehicle's voyage is a testament to the lengths we go to bring these engineering marvels from their birthplace in Germany to you, ensuring they remain flawless and ready to perform.
We hope that you enjoyed learning a bit about the process of manufacturer to detail shop. Stay tuned for more posts about this subject and journeys from other countries like Italy, the UK, and Japan!

